Podcasts Business Onward Nation How to Grow Followers on LinkedIn, with Shay Rowbottom

How to Grow Followers on LinkedIn, with Shay Rowbottom

Published: May 13, 2020, 8 a.m.

How to grow followers on LinkedIn? If you\u2019re interested, listen to the podcast with Shay Rowbottom on how to grow followers on LinkedIn.

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 90,000 followers, garnered over four million views of her content, and generated seven figures in sales for partnering media companies. Now, she is ready to share her strategies on\xa0how to grow followers on LinkedIn and produce the same kind of results for your brand.

What you will learn from this episode on how to grow followers on LinkedIn:
  • How Shay realized she needed a career shift and discovered the value of monetizing social media content and building a following
  • How Shay brought her vast social media experience to LinkedIn and had generated more than six figures in revenue in just two months on the platform
  • How to grow followers on LinkedIn\xa0using Shay\u2019s tested and proven methods
  • Why video is becoming an increasingly valuable resource on LinkedIn to help you stand out and gain attention
  • Why showing authenticity and vulnerability in your content can help your audience better identify with you
  • Why people often struggle to go \u201coff-brand,\u201d and why breaking the habit of sticking to your comfort zone can help you break through the noise
  • Why offering free value is a valuable way to spread your message and raise your brand awareness, and why hoarding your knowledge isn\u2019t the good idea it might appear to be
  • Why sharing content for free can actually be more profitable in the long run that charging for the same content
  • Why consistency in creating content is more important than having a high production quality, and why a cell phone is a great tool when you\u2019re just starting out
  • How to grow followers on LinkedIn\xa0by creating video content that captures the attention of people
  • Why Shay frequently remixes and reposts high-performing content, and how she comes up with ideas for fresh, valuable content every day
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