Podcasts Business Onward Nation How to Get a Google Featured Snippet, with Fernando Angulo

How to Get a Google Featured Snippet, with Fernando Angulo

Published: Aug. 19, 2020, 8 a.m.

How to get a Google featured snippet? Listen to this podcast with Fernando Angulo on how to get a Google featured snippet.

How to get a Google featured snippet? This is a question that many business owners would like to get an answer to because having one will give you an edge on the search results page.\xa0

Fernando Angulo is the Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company\u2019s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influencer marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing.

What you will learn from this episode on how to get a Google featured snippet:
  • How Fernando started out at SEMrush when the team was small, and how the company has now grown to over a thousand people in multiple countries
  • How to get a Google featured snippet and drive massive traffic to your website
  • How SEMrush expanded beyond their two main tools (keyword search and analytics) as search engine optimization (SEO) has grown more complex
  • How SEMrush has recently achieved the new milestone of six million users from just 100,000 users
  • How the SEMrush platform grew and expanded to meet the increasingly diverse needs of the company\u2019s growing customer base
  • How SEO has become more complicated to achieve as internet user expectations have changed, and how SEMrush addresses this complexity by focusing on the user
  • How 20% of your time should be devoted to creating helpful content and then the remaining 80% of your time should be spent featuring and promoting that content
  • How there are three main types of featured snippets in Google search results: paragraph, list and table featured snippets, and how to correctly structure each type
  • Fernando breaks down important key words that users often use and shares how these words indicate how you should structure your results
  • How to get a Google featured snippet that is tailored for voice search, and how to position your site to land the coveted featured snippet position
  • Why building a well-equipped marketing team requires equipping that team with the best technology and tools
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