Podcasts Business Onward Nation Episode 990: Crisis management best practices, with Bill Coletti

Episode 990: Crisis management best practices, with Bill Coletti

Published: Feb. 10, 2021, 9 a.m.

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm\u2019s Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team.

He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.

What you\u2019ll learn about in this episode:

  • How Bill started his career running political campaigns and then pivoted into helping companies develop\xa0crisis management\xa0best practices
  • How Bill defines a crisis differently from a \u201cday-to-day business challenge\u201d, and how \u201ccritical moments\u201d are reputation-impacting issues that companies often struggle with
  • How an organization\u2019s reputation is found at the overlap of the public perception of the company and what they expect the company to do next
  • How the classic four P\u2019s of marketing (price, product, place and promotion) served as a model for Bill\u2019s four A\u2019s of reputation management
  • How Bill\u2019s four A\u2019s process (awareness, assessment, authority and action) can help you navigate the complex challenges of reputation management
  • Why and how Bill wrote his book \u201cCritical Moments: The New Mindset of Reputation Management\u201d, and what benefits his company has received from the book\u2019s release
  • Bill explains why each of the four A\u2019s is an important step in managing the long-term reputation of your business
  • Why it is important to express consistency and authenticity in how your company lives its values, and what lessons can be drawn from the many crises of 2020
  • How your reputation is built up over a long, slow period and is rooted in your mission and values, and why there\u2019s no \u201cquick\u201d way to manage your reputation
  • Why creating a \u201creservoir of goodwill\u201d can help you manage crisis situations and the public\u2019s expectations and beliefs about your company

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