Podcasts Business Onward Nation Episode 983: Increasing sales through the Trojan Horse strategy, with Stephen Woessner and Billy Samoa Saleebey

Episode 983: Increasing sales through the Trojan Horse strategy, with Stephen Woessner and Billy Samoa Saleebey

Published: Dec. 23, 2020, 9 a.m.

Increasing Sales Through the Trojan Horse Strategy What You Will Learn:

  • Why podcasting is like a\xa0Trojan Horse strategy\xa0for business
  • 3 steps for planting your Flag of Authority
  • Creative ideas for repurposing your podcast
  • What are the vital metrics we should pay attention to
  • SEO and Email list building strategies
  • How to turn your podcast into YouTube videos, weekly newsletters, and a book
  • How many loyal fans you need
  • Ideas to help treat your podcast guests like VIPs
Increasing sales through the Trojan Horse strategy

In the spirit of the holiday season\u2026my hope is\u2026you, your family and friends, your team, your clients, and all of the people in your community \u2014 were able to tap the breaks\u2026to pause\u2026to reflect\u2026and yes, that even during this time of pandemic\u2026and give thanks.

Through all of this \u2014 all of the challenges that 2020 represents \u2014 and I hear you \u2014 it\u2019s a long list \u2014 there are some silver linings for your business. You may feel like you are being forced to pivot to survive \u2014 and through that \u2014 you find a completely new service offering for your clients. Or \u2014 you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way.

Or \u2014 maybe through all of the chaos \u2014 you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you know \u2014 deep in your soul \u2014 you are just the person to deliver that level of awesomeness.

So as you work hard to close out 2020 and dare to dream about what 2021 might look like \u2014 I\u2019m sharing a different twist on a solocast with you to help.

I was recently interviewed by Billy Samoa Saleebey for his podcast entitled, \u201cFor the Love of Podcast\u201d. And Billy asked a series of excellent questions that can serve as some foundational elements as you work through your plan for 2021. So as you hear Billy ask me the question\u2026my hope is\u2026you will take notes of what he asked\u2026and then ask yourself the same questions. If you do that \u2014 it will help you build a solid plan for 2021.

Also \u2014 Billy asked me to map out more detail behind how the Trojan Horse strategy works \u2014 you\u2019ll find some real behind the curtain stuff here \u2014 as well as how to plant your flag of authority, slice and dice your content into smaller cobblestones, and build out your sales funnels.

The power of the Trojan Horse strategy

Thought leadership is a powerful way to connect with your ideal client prospects \u2014 through the Trojan Horse strategy. And \u2014 a podcast is the ideal vehicle for this strategy. It gives you the chance to plant your flag of authority and invite ideal potential clients to speak on your show \u2014 creating a non-transactional relationship with them that can be nurtured over time \u2014 without \u201cselling\u201d to them in the traditional sense. When used the right way \u2014 the Trojan Horse strategy allows you to organically build a relationship of trust and mutual respect with your Dream 25 \u2014 your 25 right-fit clients. Much like the ancient Greeks used the original Trojan Horse to sneak into Troy without alerting the guards \u2014 the Trojan Horse of Sales allows you to get past the \u201csales wall\u201d and build powerful inroads with prospects.

Getting ready for 2021

With 2020 drawing to a close \u2014 plus the news of the development of successful vaccines against the global pandemic \u2014 2021 is looking to be much brighter. And \u2014 the businesses that will come roaring out of our current crisis are the ones who are well prepared \u2014 and ready to take bold action. Now is the time to create a rock solid plan for the coming year. The Trojan Horse strategy can help you connect with your ideal clients \u2014 but it\u2019s only the foot in the door. That\u2019s why slicing and dicing your content \u2014 so that you can plant your flag of authority and demonstrate that you\u2019re always ready to be helpful for your clients \u2014 is so crucial. As you plan for 2021 \u2014 I hope you find my conversation with Billy Samoa Saleebey helpful!

About Stephen Woessner

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation \u2014 a top-rated daily podcast for learning how today\u2019s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.
Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the \u201c8 Money Draining Mistakes\u201d and the \u201c8 Money Making Opportunities.\u201d Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, \u201cThe Small Business Owner\u2019s Handbook to Search Engine Optimization\u201d, \u201cIncrease Online Sales Through Viral Social Networking\u201d, and \u201cProfitable Podcasting.\u201d
His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

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