Podcasts Business Onward Nation Episode 977: Turning a podcast into a business, with David Mammano

Episode 977: Turning a podcast into a business, with David Mammano

Published: Nov. 11, 2020, 9 a.m.

Content Monetization and a Passion for Podcasting What You Will Learn:

  • How David\u2019s career progressed from entrepreneur to coach and thought leader, and what new opportunities and setbacks he experienced along the way
  • How the challenges David faced taught him important skills and key business lessons, and how he turned a love of podcasting into powerful\xa0content monetization
  • Why focusing on helping others and adding value proved the key to David\u2019s career pivot, and how David turned podcasting into his primary career focus
  • How David has been able to monetize his podcast through sponsorships, and how he is rebranding and relaunching his podcast as \u201cThe Gonzo Experience\u201d
  • Why David was inspired to write his third and most recent book, \u201cCrash and Learn: Lessons in Business\u201d
  • How in times of crisis such as the global pandemic, business leaders need to look for the opportunities and silver linings and work to avoid falling into negativity
  • Why it is important to look for the lessons and the opportunity to learn when experiencing difficult situations and major setbacks
  • Why David\u2019s book \u201cCrash and Learn\u201d offers an opportunity to take the lessons David learned and apply them to your own challenges
  • How David has learned to cut through the podcast noise and make his show stand out from the other 480,000 domestic podcasts
  • Why the feedback David has received has often stemmed from people\u2019s own internalized fears, and how he has pushed through and doubled down regardless
Content Monetization and a Passion for Podcasting

Can you turn your passion project into your only career focus? And if you do \u2014 will content monetization negatively impact your love for what you create, or can you keep loving what you do even when it becomes your primary job? Four-time returning guest David Mammano joins Onward Nation to discuss how he found his love for podcasting, and how he was able to chart a new career path with podcasting as his main focus \u2014 in spite of naysayers who tried to warn him away from it. And \u2014 he shares how going through difficult times can be a powerful teacher, if you look for the lessons and silver linings.

Learning from the Hard Times

David Mammano is no stranger to challenge, having once built a successful business before losing nearly everything. As the host of \u201cThe Gonzo Experience\u201d podcast, David has spoken with many other business leaders who have shared their own stories of overcoming challenges and coming out the other side stronger and better positioned for success. These stories became the backbone of his book \u201cCrash and Learn\u201d, where David shows readers that we aren\u2019t defined by our failures but by what lessons we learned from them. David collected the shared wisdom of his podcast guests to demonstrate that retaining optimism through difficult times is a crucial business skill, and that even the most difficult of experiences holds lessons we can draw from them that can only benefit us in the future.

Content Monetization as a Business Strategy

Speaking of David\u2019s podcast \u201cThe Gonzo Experience\u201d, during his interview David shared how he first discovered his passion for podcasting, and why he decided to make the difficult \u2014 and scary \u2014 decision to double down and make his podcast be his primary business focus. By focusing on helping others and adding value, David was able to attract an appreciative audience. The size of David\u2019s growing audience opened up the opportunity to pursue content monetization through sponsorships to fund his work. Even though David had a number of people telling him that going all-in on podcasting was a mistake, he recognized that their words of caution stemmed not from concern for David but from their own fears. When he shut out the voices that were telling him he couldn\u2019t do it \u2014 his own internal voice included \u2014 he was able to prove those voices wrong.

About David Mammano

David Mammano is most recently known for being the host of The Gonzo Experience Entrepreneur Podcast. He is the author of business and college planning books, a TEDx speaker, a three-time Inc. Magazine 5000 Growth Company winner, and a professor at the University of Rochester.

He is a graduate of the University at Buffalo (SUNY) and also a graduate of the MIT Entrepreneurial Master\u2019s Program (an executive education program offered through the Entrepreneurs\u2019 Organization (EO)), a board member for the Western NY Make-A-Wish Foundation, and a local board member for Junior Achievement.
David\u2019s most recent book Crash and Learn: Lessons in Business quickly rose to the top of the Amazon bestseller lists. His other books are Make Love in the Workplace, and 101 Things You Can Do to Become an Outstanding Young Adult.

During the last 25 years, David Mammano has been a serial entrepreneur \u2013 starting seven businesses from scratch. He now uses those experiences to interview the world\u2019s most interesting entrepreneurs. Each interview is aimed at helping entrepreneurs be their best in all areas of their life.

As a prolific speaker, David is an internationally requested speaker at entrepreneurial, business, sales, and higher education events.
David is most proud of his family in Victor, NY, including three children, Gianluca, Melania, and Alessio.

How to Connect with David Mammano: Additional Resources: