Episode 92: How challenger brands can take on larger competitors, with John Gumas.
John Gumas is a veteran of the advertising and interactive marketing industry. John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the San Francisco Business Times.
\nJohn is recognized as one of the country\u2019s foremost authorities on challenger brand marketing. He is the author of the popular book \u201cMarketing Smart\u201d, which describes how challenger brands can effectively develop marketing strategies to take on their larger competitors. John is an adjunct professor of branding, advertising and interactive marketing, a sought-after speaker and a regular columnist for several publications and blogs.
\nJohn was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate, the San Francisco Giants, and was selected as the Man of the Year by The Elios Society. \xa0
\nSecret \u2013 timesaving technique\nJohn sets one goal a day \u2013 accomplishing the daily keeps him positive and moving forward. ONWARD!
\nDaily habit that contributes to success\nEngage with your key employees \u2013 John keeps his team motivated.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nJohn had to make tough employment decisions \u2013 and John tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n\u201cCreate the right company culture \u2013 your employees need to be proud to come to work each day.\u201d
\nMost influential lesson learned from a mentor\n\u201cDon\u2019t get burnt out \u2013 delegate what you don\u2019t like to do.\u201d \xa0
\n\xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\n\xa0
\nWhat systems would you go back and put into place sooner?\nI would have had a realistic business plan \u2013 stay focused on realistic goals.
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nHave a perfect elevator pitch \u2013 you can\u2019t be everything to everyone.
\nHow to exceed expectations and add the most value?\nAn individual would have a good heart \u2013 they need to be caring individuals.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Think like a challenger brand \u2013 focus on what makes you unique \n
- Create a concise, compelling message \u2013 and make sure everyone in the company knows it \n
- Love what you do \u2013 make your job not feel like work \n
\xa0
\nYou can also find us here: ------ OnwardNation.com ------