Podcasts Business Onward Nation Episode 834: How to build and scale your business, with Brett Gilliland

Episode 834: How to build and scale your business, with Brett Gilliland

Published: Dec. 3, 2018, 9 a.m.

Brett Gilliland is Co-Founder and CEO of Elite Entrepreneurs, which specializes in helping 7-figure business owners with the knowledge, tools, and processes they need grow to $10 million and beyond. He\u2019s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett\u2019s favorite professional accomplishments is co-creating Infusionsoft\u2019s Elite Forum alongside CEO Clate Mask and building the Elite business.

What you\u2019ll learn about in this episode:
  • Only three percent of businesses ever make it to the million dollar mark for revenue. It helps when you begin that business within the safety of another business.
  • Why Brett decided to \u201cspin out\u201d Elite from InfusionSoft and how he believes it has helped Elite grow exponentially.
  • The \u201cvalue ladder.\u201d What it is, the strategy behind it, and how the \u201cslices\u201d stack up.
  • Building a customer acquisition machine and how Brett had to do it after the fact when Elite spun out from InfusionSoft.
  • What is Elite Forum and how that transitioned to the need for Elite Momentum and why it matters for the clients Brett serves.
  • Why it\u2019s important for entrepreneurs to ask the following questions: \u201cHow can we provide more accountability? How can we offer more value? How can we be helpful at this level \u2013 and the next?\u201d And then listen to the answers.
  • Why Brett has so much respect for businesses that have built from the ground up without the safety net of a larger organization like InfusionSoft.
  • Brett\u2019s advice to entrepreneurs just getting started in creating a business.
  • What it means to be intentional when beginning a company and why it\u2019s so important.
  • Why Brett believes it\u2019s important to become the leader of your business so that you\u2019re running your business rather than being run by your business.
Ways to contact Brett: