Podcasts Business Onward Nation Episode 801: Why you need to build a proprietary audience, with Jeff Rohrs

Episode 801: Why you need to build a proprietary audience, with Jeff Rohrs

Published: Sept. 21, 2018, 8 a.m.

Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, \u201cAudience: Marketing in the Age of Subscribers, Fans and Followers\u201d, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.

What you'll learn about in this episode:
  • How Jeffrey\u2019s vision for digital research coincided with\u2014and was enhanced by\u2014Morgan Stewart, founder and CEO of Trendline Interactive
  • Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation
  • How today\u2019s social media channels, like Instagram, are constantly shifting
  • How to target your most loyal advocates and amplifiers as these shifts happen, assuring you\u2019re never too far from your most valuable customers
  • Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape
  • Why email is the \u201csecret sauce\u201d of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world
  • Jeffrey\u2019s \u201chelpfulness\u201d mindset when creating a content marketing strategy
  • How voice search has changed the marketing world, and how Jeffrey\u2019s approach to voice search is critically important to organizations
  • How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent
  • The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves
Ways to contact Jeff: