Podcasts Business Onward Nation Episode 758: How to build relationships through thought leadership, with Bill Troy

Episode 758: How to build relationships through thought leadership, with Bill Troy

Published: June 18, 2018, 8 a.m.

Our special encore guest today is Bill Troy. He is an Inc. 500 CEO who helps global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today\u2019s digital communication tools. He is also the author of the book \u201cCLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).\u201d Now...you may remember Bill and the wisdom he shared during Episode 597. If you haven\u2019t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 597 to your list of vital priorities.

What you'll learn about in this episode:
  • Why Bill was driven to write his book \u201cCLICKSAND\u201d
  • The importance of being more specific when it comes to business development and recruiting
  • Why you should not be afraid to repel potential customers
  • How millennials are looking for personal relationships as a source of trust
  • Using modern marketing tools to create something of value
  • Why you need to start with what you want to accomplish and THEN choose the tools
  • Recognizing the \u2018magical moments\u2019 in the relationships that you\u2019re developing
  • Why you shouldn\u2019t have a fear of scaling your business to get larger customers
  • Hiring people who will add value to your team
  • Why you need to think like an owner \u2014 not like a manager
Ways to contact Bill:

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