Episode 735: Conquer the chaos, with Clate Mask
Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, \u201cConquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.\u201d
What you'll learn about in this episode:- Why the challenges of being an entrepreneur never go away
- Why every service business should build a productized component to what they do
- The advantages of delivering your product on a subscription basis
- The importance of targeting customers who need the product you are offering
- Why you need to have discipline to say no to the wrong customers
- Why businesses that have capital behind them often fail
- The importance of being intentional and very clear about the vision for your business
- Why you need sales, marketing automation and a CRM to grow your business
- The importance of having the right mentors at the right time
- How Infusionsoft continues to work to simplify growth for millions of small businesses
- Website: www.infusionsoft.com
- Email: clate@infusionsoft.com
- Twitter: @ClateMask