Episode 72: Building your personal brand, with Christine Tieri.
With her passion for problem solving and quest for continuous improvement, Christine works with businesses, brands, communities, and individuals to help build their path to success. As the only Certified Brand Strategist in New England, Christine is driven to discover her clients unique position, put a stake in the ground, and build programs to support company goals. She founded the agency over 20 years ago to help her clients solve business problems with creativity.
\nPrior to smith&jones, Christine worked for New York City ad agencies from creative boutiques to global firms. She took the good (amazing creative and incredible service), left the bad (bureaucracy, expensive sandwiches), and started up her own agency back in Sturbridge where she grew up.
\nIn addition to the many creative awards bestowed upon her agency, Christine has also been named Business Person of the Year by her local Chamber of Commerce and one of Central Massachusetts Outstanding Women In Business by the Worcester Business Journal. Christine is a sought-after speaker on the topics of brand, integrated marketing, and ideation. She is an expert facilitator of workshops that help companies solve business problems creatively. She is author of the blog BrandStanza.com little ditties that build big brands, and a certified member of the Brand Establishment and member of Agency Management Institute. \xa0
\nSecret -- timesaving technique\nChristine take a few moments to daydream -- save time -- envision where you're headed. ONWARD!
\nDaily habit that contributes to success\nChristine likes to see if she moved the ball down the field by employing a daily scorecard.
\nCould have ruined your business -- but now -- an invaluable learning experience\nChristine learned to overcome entrepreneurial fear -- and Christine tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n\u201cA business owner needs to grow by overcoming challenges -- go out and conquer your fears.\u201d
\nMost influential lesson learned from a mentor\n\u201cBecome your own personal brand -- authenticity and transparency leads to personal brand consistency.\u201d \xa0
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\nFinal Round -- \u201cBreaking Down the Recipe for Success\u201d\n\xa0
\nWhat systems would you go back and put into place sooner?\nI would have gone\xa0back and simplified our systems -- less is more when it comes to systems.
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nBusiness owners need to identify what makes their brand different from the competition.
\nHow to exceed expectations and add the most value?\nAn individual who serves the client well -- collaborative, creative, curious and tenacious.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Have FUN \n
- Problem Solve \n
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\nFind us at -------OnwardNation.com-------
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