Episode 702: Listen beyond the words, with Daina Middleton
Our special encore guest today is Daina Middleton. She is the CEO of a leading national to local marketing company, Ansira. Prior to heading up Ansira, Daina served as the head of global business-to-business marketing at Twitter as well as successful leadership positions at Performics, Moxy Interactive, and 16 years at Hewlett Packard. Daina is also the author of two books: \u201cMarketing in the Participation Age\u201d and \u201cGrace Meets Grit.\u201d Now...you may remember Daina and the wisdom she shared during Episode 397. If you haven\u2019t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 397 to your list of vital priorities.
What you\u2019ll learn about in this episode:- Why it\u2019s so critical now, more than ever, to brand to local space
- Why you need to have both a local and a national brand relationship with your customers
- How your mindset has such an impact on your influence potential
- Why, as a leader, it\u2019s about empowering others\u2026not about having power over others
- Why Daina believes that success is about the everyday journey - not just about the end outcome
- Why it\u2019s more important how you recover from mistakes rather than how you make them
- Why it\u2019s essential to recognize the type of person that you need for the type of environment or business
- The value of finding your passion and authentic voice
- The importance of continually transforming your company
- Website: dainamiddleton.com
- Website: ansira.com
- Email: daina@dainamiddleton.com
- Twitter: @DainaMiddleton
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