Episode 672: Using LinkedIn to target your top prospects, with Jake Jorgovan
Jake Jorgovan is the founder of Lead Cookie, which helps B2B sales teams generate leads through done-for-you LinkedIn prospecting and Outbound Creative which helps consulting companies win their dream clients through custom consulting and done-for-you outreach campaigns. He is also the author of the upcoming book \u201cWin Your Dream Clients.\u201d
What you\u2019ll learn about in this episode:- Why LinkedIn is such a powerful social network and a great tool for new business development
- The importance of being consistent with your morning routine
- The value of writing down your top three wins for the day
- A dark spot in Jake\u2019s life that forced him to reflect on what he was really good at
- Why you need to have self-awareness and the ability to recognize your own ignorance
- Understanding the financials of your business
- How to get things off your plate that drain energy from you
- Creating a vision and focus for everyone in the organization
- Why you need to focus on creating value when starting a business
- Website: LeadCookie.com
- Blog Post: A How to Guide on LinkedIn Lead Generation
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