Episode 604: Kiss the Ground, with Josh Tickell
Josh Tickell is an award winning film director and bestselling author. His films and books focus on critical issues including the need for alternative energy, reversing climate change, and the power of Millennials to change the world. He co-directed the film \u201cGOOD FORTUNE\u201d, the rags to riches story of Paul Mitchell and Patron cofounder, John Paul DeJoria. He regularly films and interviews luminaries such as Elon Musk, Woody Harrelson, and Sheryl Crow. Josh has been a guest on The Tonight Show, Good Morning America, Morning Joe, and The Today Show. His new book, \u201cKiss the Ground\u201d with a foreword by Whole Foods Founder, John Mackey, hits store shelves in November.
What you\u2019ll learn about in this episode- How cynicism can be destructive, caustic, and contagious
- The importance of turning a negative situation into a positive
- What the B Corp classification model is
- Becoming a better business by taking care of the people who are taking care of you
- What the fundamental resource of our economy is
- How soil has the power to reverse climate change
- How pesticides kill the nutrients in soil
- Why the food pyramid has become outdated
- Why reading \u201cKiss the Ground\u201d will challenge your assumptions regarding our food system
- How regenerative agriculture is going to bring a huge change and profit to agriculture and food in the future