Episode 531: The Native Advertising Advantage, with Mike Smith.
Mike Smith is the author of \u201cTHE NATIVE ADVERTISING ADVANTAGE\u201d and senior vice president of revenue platforms and operations for Hearst Magazine\u2019s Digital Media and senior vice president of advertising platforms for Hearst\u2019s Core Audience. He is responsible for digital media revenue platforms, including the company\u2019s programmatic sales engineering efforts through the Hearst Exchange, the company\u2019s auction system for selling advertising on its hundreds of websites. His previous book, \u201cTargeted\u201d, was named one of the \u201cTop 6 Business Books to Read\u201d by Inc.com and won the Axiom Gold Medal Award for best advertising / marketing book for 2015.
What you\u2019ll learn about in this episode- An important innovation that will affect advertising for a long time
- The two big categories of digital advertising
- How native advertising was designed to \u2018fit in\u2019
- Using Franklin Covey\u2019s system and tools to stay organized and focused
- Daily habits that contribute to Mike\u2019s success and effectiveness
- Valuable lessons that Mike learned from some of his mentors, including the late Dr. Stephen Covey
- Having a business strategy in place that is very product and customer focused
- The importance of hiring effective people
- Having a prudent financial strategy and course correcting as needed
- Globalizing your network
- Facebook:\xa0www.facebook.com/mikesmithblog
- LinkedIn:\xa0www.linkedin.com/in/msmith99
- Twitter:\xa0@msmith
- Email:\xa0michaelsmith@hearst.com\xa0or\xa0msmith99@gmail.com