Episode 488: Influence lasts a lifetime, with Dr. Mark Goulston.
Dr. Mark Goulston is widely regarded as a \u201cpeople hacker,\u201d in that he listens \u201cinto\u201d people and intuitively reads their minds. He started out in his career as a clinical interventional psychiatrist specializing in suicide where he would often tune into people\u2019s suicidal thoughts that they weren\u2019t expressing. He later went on to train FBI and police hostage negotiators and advise attorneys in high profile cases. He was an advisor to the prosecution in the OJ Simpson criminal trial providing insights into the jury. Recently, he has tuned into and channeled Steve Jobs coming back from the dead and turned it into a one-man show entitled, \u201cSteve Jobs Returns.\u201d In it, he IS Steve Jobs and as Jobs explains how he turned around Apple between 1997 to 2007 and also gives insights into Jobs that even he didn\u2019t have about himself. Attendees are entertained \u2014 of course \u2014 but they also learn how to create and build insanely great companies.
What you\u2019ll learn about in this episode- The difference between listening \u2018to\u2019 you & listening \u2018into\u2019 you
- Why the world is hungry to see people who talk with each other rather than at each other
- Why we give advice & solutions to people even if they don\u2019t ask for it
- The story behind the POP Protocol non-profit organization & why law enforcement loves it
- How you can get people to do what you want them to do without using persuasion
- What \u2018got to have it\u2019 is & the four elements that make it up
- Why people remember what\u2019s different\u2026not what\u2019s better
- Steps to creating the ultimate user experience for your customers
- The six things that you want to do if you\u2019re a leader
- Website: markgoulston.com
- Website: goulstongroup.com
- LinkedIn: www.linkedin.com/in/markgoulston
- Facebook: www.facebook.com/drmarkgoulston
- Twitter: @MarkGoulston