Episode 413: Give away your best stuff, with Josh Elledge.
Josh Elledge is the Founder and Chief Executive Angel of SavingsAngel.com and is one of the nation\u2019s leading experts on consumer savings. He is a weekly syndicated newspaper columnist \u2013 reaching more than 1.1 million readers and regularly appears on more than 75 TV stations across the country \u2013 having appeared on TV or radio more than 1,500 times. Josh is also the founder of upendPR, which provides step-by-step video coaching, live training, direct access to over 1 million media contacts, media monitoring for ongoing story-ideas, agency-level journalist inquiry monitoring, ongoing pitch creation, and impactful consulting for entrepreneurs and startups seeking to exponentially increase sales and traffic.
What you'll learn about in this episode- Josh\u2019s background
- Why, in business, exposure is everything
- Why you shouldn\u2019t be afraid to give away your best information
- Why you should always be building that \u201cknow, like & trust\u201d value with your audience
- The importance of serving your audience and bringing them value
- Asking \u201cWho do I get to serve today?\u201d instead of \u201cWho do I have to sell to today?\u201d
- Why it\u2019s so important to focus on building your authority first
- What to focus on to improve your digital reputation
- Why you need to be able to communicate authentically and organically
- Website: upendpr.com
- Twitter: @joshelledge
- Twitter Publicity Mastery Course: upendpr.com/onward