Podcasts Business Onward Nation Episode 40: Focus on digital marketing and data analytics, with Avinash Kaushik.

Episode 40: Focus on digital marketing and data analytics, with Avinash Kaushik.

Published: Aug. 5, 2015, 8 a.m.

Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

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Through his blog, Occam\u2019s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

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\nBounce Rate:\n
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  • The percentage of visitors to a particular website who navigate away from the site almost immediately -- (bounce route should be at or below 30 percent).
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\nReduce Bounce Rate:\n
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  1. Focus on optimizing your display campaigns through targeting
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  2. Spend time optimizing your landing pages
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  3. Understand why consumers come to your site
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\nMetrics:\n
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  1. Measure your acquisition strategy
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  2. Measure consumer behavior on the site
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  3. Measure the outcome of a visit
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\nDigital Marketing:\n
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  • Humanise your advertisements -- don\u2019t shout at the consumer -- connect with the most favorable audience (18-24 years) -- build a relationship through their hangout (YouTube)
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\nIncentives:\n
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  • Change the incentive structure -- senior leadership has to imagine the endless possibilities -- then create based on the vision
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\nHow best to connect with Avinash:\n\n

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