Episode 39: Innovation is the recipe to success, with Steve Kleber.
Steve Kleber is the founder and president of Kleber & Associates, an integrated marketing and communications agency. He has a deep passion for the home and building industry. \xa0
\nSecret -- timesaving technique\nUtilize cloud-based applications to keep your team connected -- the cloud is innately versed in virtual connectivity. ONWARD!
\nDaily habit that contributes to success\nAggregate content and employ thought-leadership techniques to bolster our client's image.
\nCould have ruined your business -- but now -- an invaluable learning experience\nSteve dealt with an egregious economic cycle -- and Steve tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n\u201cA business owner has to remain focused and become an expert at one specific trade.\u201d
\nMost influential lesson learned from a mentor\n\u201cFocus on the fundamentals -- treat the customer with respect -- wake up early -- work passionately.\u201d \xa0
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\nFinal Round -- \u201cBreaking Down the Recipe for Success\u201d\n\xa0
\nWhat systems would you go back and put into place sooner?\n\u201cWe have a rhythmic system that helps us stay within our own career specialization.\u201d
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nBusiness owners who can bring innovation to the team by building a bridge between marketing and sales.
\nHow to exceed expectations and add the most value?\nAn individual who can follow the frame of reference and scale expectations, while remaining committed to their respective specialization.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Stay the course, but make sure it\u2019s a sustainable specialization \n
- Don\u2019t devalue your role as an expert \n
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