Episode 32: Serve the client first, with Drew McLellan.
Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency -- McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy -- Agency Management Group.
\nDrew is also one of the world\u2019s top marketing and branding bloggers, according to AdAge\u2019s Top 150 index. He\u2019s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books.
\nHe has appeared in the New York Times, Entrepreneur Magazine, Businessweek and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read. \xa0
\nSecret -- timesaving technique\nWunderlist is an excellent application that can be used to optimize your schedule. ONWARD!
\nDaily habit that contributes to success\nDrew believes in maintaining a level of gratitude during the workday -- return the kindness.
\nCould have ruined your business -- but now -- \xa0an invaluable learning experience\nDrew once took his eye off the ball for a split second -- and Drew tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n\u201cA business owner has to focus -- prioritize their schedule -- and pursue the long-term vision.\u201d
\nMost influential lesson learned from a mentor\n\u201cSimply help others -- go into every situation with a service attitude -- serve the client first.\u201d \xa0
\nFinal Round -- \u201cBreaking Down the Recipe for Success\u201d\n\xa0
\nWhat systems would you go back and put into place sooner?\n\u201cI would have implemented a system to help me with the sales funnel because the family and friends pool dries up.\u201d
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nThere has to be new business at all three levels -- micro -- macro -- and even at the nano level.
\nHow to exceed expectations and add the most value?\nAn individual who has an attitude of gratitude -- and understands that our absolutes have deadlines.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Ignore the noxious individual \n
- Believe in yourself \n
- \n
- http://agencymanagementinstitute.com/ \n
- http://www.mclellanmarketing.com/ \n
- http://www.drewsmarketingminute.com/ \n
\xa0