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Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good morning Onward Nation\u2026I\u2019m Stephen Woessner. My hope is that on this Wednesday you have already experienced an incredible week thus far \u2014 one that has pushed you to grow \u2014 one where you have experienced some big wins \u2014 and one where you have had opportunities to learn along the way.

I got home on Saturday from a week long trip to Spokane, Washington to visit my Aunt and Uncle followed by several very intense \u2014 but awesome \u2014 days of masterminding in Portland, Oregon with a group of marketing agency owners. We get together every six months in a different city across the country to share our financials, our biggest challenges, our biggest opportunities, and to seek the advice and recommendations of each other \u2014 all the owners in the group.

My fellow owners are exceptional \u2014 they are part of my inner circle \u2014 they are all moving at the pace and tempo that I want to move at \u2014 if not faster \u2014 and that makes them the perfect people for me to spend my time with \u2014 and to learn from.

The leader and facilitator of our owner group is one of my most influential mentors, Drew McLellan. You may remember Drew as our rock solid awesome guest in Episodes 32 and 167 of Onward Nation. I have learned a lot from him and I am grateful he has been a guest of mine, twice, so he could share his wisdom and expertise with you, too.

Aside from being an incredible mentor and successful business owner \u2014 Drew is also the host of the brilliant podcast, Build a Better Agency. And it was such an honor when Drew invited me to be as a guest on his show \u2014 in order to share business building insights with his audience \u2014 and not just for agencies \u2014 but insights any business owner could apply directly into their business to increase sales and profits.

So for today\u2019s solocast\u2026we\u2019re going to do something a little bit different.

Instead of me sharing a lesson today \u2014 we are going to air the interview Drew and I did for his show because the questions he asked me were excellent \u2014 and I predict you will find the advice and recommendations that came out of the conversation \u2014 to be valuable for what you are working on right now in your business.

For example\u2026Drew and I discuss\u2026

• How to charge a premium free while building trust and providing expertise
• How to fix the money draining mistakes that are likely sucking cash out of your business
• How you can use a Predictive ROI scorecard inside your company
• How to combat the fear of criticism

Okay, Onward Nation\u2026I hope you enjoy the discussion between Drew McLellan and I\u2026and as always\u2026please let me know what you think. Thumbs up or thumbs down.

One point that I want to make sure I emphasize before we close out for today\u2026and that is\u2026when you tackle your client\u2019s biggest pain point, Onward Nation, you\u2019re no longer a vendor. You become a true partner.

So when you see challenges\u2026when you see your client having difficulties\u2026when you see your client bogged down in a myriad of difficulties and they don\u2019t know where to turn\u2026those are signs of opportunity\u2026for you to dig in\u2026add value\u2026help them solve the most difficult challenge in their business\u2026and you will quickly move into partner status\u2026and leave vendor-hood behind \u2014 which will likely mean happier clients and greater profitability for you.

So with that\u2026I want to say thank you again for taking the time to be here with me today. It is an honor to have you here \u2014 thank you for tuning in \u2014 I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today\u2019s top business owners.

And please continue to let me know what you think of Onward Nation\u2026good or bad\u2026I always want your feedback. Hit me up on Twitter or LinkedIn \u2014 or stop by our Predictive ROI Facebook page \u2014 and let us know what you think of the show \u2014 thumbs up or thumbs down. Either way \u2014 we want to know. Your feedback will help us get better. And remember\u2026you can always email me at stephen@onwardnation.com and I reply to every single message.

So please let us know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an incredible encore interview with Diane Gardner \u2014 you will not want to miss Diane\u2019s philosophy of \u201cLife begins at the edge of your comfort zone\u201d and how this permeates every aspect of her business strategy \u2014 and how she pushes herself to become more each and every day. Diane is off-the-charts amazing, Onward Nation!

Until then, onward with gusto!