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Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation\u2026I\u2019m Stephen Woessner!

In case this happens to be the first Onward Nation episode you are listening to \u2014 I wanted to welcome you. Each day, here at Onward Nation, we have this incredible opportunity to sit down and learn from some of today\u2019s top business owners in the country \u2014 and around the world \u2014 and then to be serve as this conduit \u2014 to share all that we learn during the interviews directly with you.

What an incredible honor it has been \u2014 and to see that Onward Nation is now listened to in over 100 countries around the world is so much more than we could have ever imagined. So thank you, Onward Nation \u2014 thank you for being you \u2014 thank you for all of the support \u2014 all of the encouragement \u2014 and for letting us know \u2014 thumbs up or thumbs down what you liked \u2014 and didn\u2019t like. Every day \u2014 you help us get better \u2014 we love your messages on Facebook, LinkedIn, Twitter \u2014 and email, too.

Keep them coming!

Again, if you are listening today for the first time \u2014 or if this happens to be the 298th episode you have listened to and studied \u2014 I appreciate your time more than you will ever know. Thanks for being here.

Okay, let\u2019s jump into today\u2019s solocast. Just a warning here \u2014 isn\u2019t that a great way to start off a discussion?

We\u2019re going to go really deep today into a topic \u2014 both strategic and super tactical during this solocast. And brace yourself \u2014 this may end up being the longest solocast I have ever recorded to date \u2014 but honestly \u2014 I have added so much value into this episode \u2014 it will be absolutely worth your time.

I am going to share \u2014 in absolute full transparency \u2014 the step-by-step recipe my team at Predictive ROI uses to generate highly targeted and qualified leads for clients.

The recipe delivers a 10-20% response rate \u2014 meaning \u2014 when we reach out to prospects on behalf of our clients \u2014 we receive a response from prospects 10-20% of the time.

Rock solid awesome.

And I am going to share with you each and every step \u2014 what we do \u2014 how we do it \u2014 why we do it \u2014 and the results you can expect along the way if you follow the same recipe for success.

The primary tool or platform we are going to focus on today is LinkedIn. I will explain why \u2014 from a demographic perspective (especially if you own a business-to-business service firm \u2014 meaning your customers are other businesses versus retail, consumer packaged goods, etc.) \u2014 why making LinkedIn a cornerstone of your lead gen strategy is an absolute must.

But before we dive into the tactical\u2026I want to make sure you get your mindset right. That you are thinking proactively \u2014 that you are open to new ideas \u2014 and even some ideas that might push you a little bit.

So download the episode and let's dive in