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Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation\u2026I\u2019m Stephen Woessner. And thank you for joining me for this week\u2019s solocast.

I enjoy every solocast \u2014 and I especially enjoyed the solocasts the last several weeks. They have been so special because of the opportunity to open up and share a deeply personal story about one of my most influential mentors, my grandfather\u2026and the impact he had on my life\u2026and how one of those lessons was to never ever quit.

No matter what the odds \u2014 no matter the circumstances \u2014 no matter who believes in you, or doesn\u2019t \u2014 no matter what \u2014 you keep pushing forward to pursue your version of total happiness.

My grandfather Peter Maronitis did that\u2026when he came to this country, he couldn\u2019t speak the language, he had no money, no social circle, no rich friends, he couldn\u2019t go on to Kickstarter and raise funds for the restaurant he dreamed that he would open.

Nope.

But what did he do? He got to work\u2026and saved his money\u2026learned English, perfected his talents and skills in the kitchen, and six years after coming to the United States he had saved enough money to launch his dream. Six years, Onward Nation. Six.

A remarkable man \u2014 a humble man \u2014 who quietly did remarkable things.

How? Because he never ever quit.

And then last week, to be able to continue the momentum by sharing the story of Sylvester Stallone \u2014 how he was broker than broke \u2014 so broke that he didn\u2019t have anything to eat \u2014 he couldn\u2019t heat his New York City apartment so he had to go to the public library to find a warm seat \u2014 and so broke that he was forced to sell his dog, his best friend in the whole world, for $25 so he could buy some food.

That\u2019s broke, Onward Nation.

And yet, despite it all \u2014 despite being rejected over 1,500 times \u2014 and despite being told that he looked funny, talked funny, and that he would never amount to anything \u2014 despite all of it\u2026he didn\u2019t quit.

He kept pushing forward \u2014 he met the conflict head on \u2014 transformed as a result of the conflict \u2014 and then became one of Hollywood\u2019s most successful actors.

Because he refused to quit. Love that story.

So for today\u2019s solocast lesson \u2014 I am going to continue that momentum \u2014 in what \u2014 on the surface, may seem like a strange way to do so.

Because today\u2026I am going to share with you what is, in my opinion, one of the biggest, most expensive money draining mistakes that business owners make. And the mistake is made because they quit too soon. They don\u2019t push for answers\u2026they don\u2019t do the depth of research they should\u2026they assume someone on their team took care of it already\u2026or they use the excuse of, \u201cUgh, Stephen, I don\u2019t need to know how to do that\u2026I have people on my team who can do that.\u201d

In other words\u2026they quit.

So what is the money draining mistake we are going to confront this morning? It\u2019s search engine optimization, Onward Nation.