Episode 242: Persistence beats intelligence, with John Dwyer.
John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques". He thinks "way outside the square" and brings proven marketing ideas to the table for business owners - not the motherhood marketing waffle we all hear from many self-professed advertising experts. And let's not forget, he\u2019s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank\u2019s advertising campaign!
Secret \u2013 timesaving techniqueJohn uses Management By Objectives techniques -- set and evaluate deadlines every day. ONWARD!
Daily habit that contributes to successSurround yourself with positivity -- John surrounds himself with people who say "why not?" -- not "why?"
Could have ruined your business \u2013 but now \u2013 an invaluable learning experienceJohn lost $2.5 million in a week in 1995 -- and John tells the whole story here.
Most influential lesson learned from a mentor"Just keep on getting up." \xa0
Final Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\xa0 What systems would you go back and put into place sooner?I would identify your most profitable customer, create a WOW factor to take customers eyes off the price, have a problem-solution scenario, fix your website, and simulate repetitive trade.
What strategy would you recommend new business owners focus on to best ensure success?- Go to my website (linked below)
- Put in place the five-step process outlined in the previous question
- Website: www.theinstituteofwow.com
- Free tickets to John's event: www.wowmybusiness.com