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Good Morning Onward Nation\u2026I\u2019m Stephen Woessner. Thank you for taking the time to be here with me for today\u2019s solocast \u2014 cannot wait to jump into the lesson today \u2014 when I wrote out my thoughts to share with you this morning \u2014 my pen couldn\u2019t move fast enough on the paper and I started getting cramps in my hand.

Perhaps that is a sign that today\u2019s message is something deeply personal to me \u2014 and \u2014 really gets me totally fired up.

We\u2019re going to talk today about quitting!

Quitting in life, quitting in business, quitting on family \u2014 quitting in all its shapes and sizes. It breaks my heart when I see it happen. People who possess an abundance of God-given talent but don\u2019t apply it.

It\u2019s tragic.

But first\u2026before we dig in\u2026I want to thank you to all of our new listeners to Onward Nation. I appreciate you being here.

Our daily downloads continue to rise \u2014 the encouragement we receive through social media \u2014 and all of the wonderful emails \u2014 are just off-the-charts, Onward Nation. So thank you very much for your kind words.

We are going to be here for a very very very long time \u2014 and I greatly appreciate you walking alongside us on this journey.

So, if by chance this happens to be your first episode of Onward Nation \u2014 or perhaps your first solocast from me\u2026let me take a brief moment to share some context and then I\u2019ll jump into today\u2019s lesson.

Once a week, I fly solo for an episode without a guest. I call it a solocast. And I started doing that because I had a conversation with one of my mentors and he said to me\u2026

\u201cStephen, Onward Nation is great and it is wonderful how you always put the spotlight on the business owners \u2014 the incredible guests on your show \u2013 but I want to know more about what you think \u2014 what your path has been \u2014 tell me more about what you think about the same questions you ask your guests.\u201d

And I thought \u2014 wow \u2014 that is a really good question \u2014 but it really pushed my comfort zone. Although as I thought about his question \u2014 I realized this would be an opportunity to add and share value with you, Onward Nation, in a completely different way.

So I accepted his challenge \u2013 and I have to say \u2014 I really LOVE preparing for and delivering my weekly solocasts. It gives me an opportunity to really dig deep into a topic or business issue \u2013 strategies and ideas \u2013 recipes I have learned that you can then take and apply to your business right away to make it more systematic, predictable, repeatable, and measurable.

That gets me so fired up.

And again\u2026if you\u2019re listening to Onward Nation now for the first time\u2026I\u2019ll briefly introduce myself to provide some context to the voice behind the microphone.

Hi\u2026I\u2019m Stephen Woessner and I\u2019m the host of Onward Nation \u2013 but \u2013 when I am not interviewing today\u2019s top business owners, I am the CEO of Predictive ROI\u2026a digital marketing agency based in Wisconsin. Now, I don\u2019t particularly like the label of digital marketing agency because Predictive ROI does so much more than digital marketing.

What makes us truly unique\u2026is our ability to predict a client\u2019s increase in sales as a direct result of our work\u2026their actual financial return on investment in the form of dollars and cents\u2026and then we take it further than any other company in our industry by guaranteeing our performance\u2026or our work is free.

And because of that \u2013 we find ourselves deep inside a client\u2019s systems, inventory, sales team, and all sorts of business development processes.

I love the problem-solving work we do \u2013 it oftentimes reminds me of my days of troubleshooting when I was a missile technician working inside nuclear missiles silos on the prairies of South Dakota while I was in the Air Force many years ago. I have been in digital marketing since the advent of the commercial Internet.

I am the bestselling author of two books in the area, I spent nearly 6 years at the University of Wisconsin \u2013 at the La Crosse campus, and I taught throughout the state include the UW-Madison School of Business, and my business building insights have been featured in Inc. Magazine, Entrepreneur, Forbes, SUCCESS, The Washington Post and some other media.

And I am currently working on my third book. My agent is negotiating with publishers right now and I think we are pretty close to being able to share some awesome news! I will keep you posted for sure, Onward Nation.

Okay, let\u2019s jump into today\u2019s lesson.

Today I'm going to introduce you to one of the most influential mentors in my life\u2026he is someone you have likely never read about, never heard of, never quoted\u2026in fact\u2026one the surface\u2026most people might think he led a rather ordinary life because his name was never up in lights.

And I'm going to talk to you about something I learned from him that I will never, ever forget.