Lee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously Executive Vice President at Weber Shandwick, president and founder of Red Whistle, and Vice President of SEGA, Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor\u2019s degree in medieval history -- which she finds useful every day. She lives with her husband and two sons on the San Francisco Peninsula.
\nSecret \u2013 timesaving technique\nLee starts every day by looking at her calendar -- batch your work as much as possible. ONWARD!
\nDaily habit that contributes to success\nMove every day -- Lee moves around if she's been sitting still for more than 45 minutes.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nLee lost her biggest client who represented a third of her income -- and Lee tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n"The most important thing business owners need to be good at is listening."
\nMost influential lesson learned from a mentor\n"Reset every day so that you don't walk into it with false expectations and assumptions."\xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\nWhat systems would you go back and put into place sooner?\nI would have put in more discipline reporting -- even though we had nothing to report.
\nHow to exceed expectations and add the most value?\nAn individual would ask for help because they know that their work can be improved on.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n\xa0 You can also find us here: ----- OnwardNation.com -----