Episode 169: Sell a few things to many customers, with John Warrillow.
John Warrillow is the author of books \u201cBuilt to Sell\u201d and \u201cThe Automatic Customer\u201d and founder of The Value Builder System\u2122 where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, John lives in Toronto.
\nSecret \u2013 timesaving technique\nJohn writes in his gratitude diary every morning -- do this right away every morning. ONWARD!
\nDaily habit that contributes to success\nDo the big projects first -- John saves the small projects for the end of the day and starts on the big ones early in the day.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nJohn had to realize the hard way that your employees are not your friends -- and John tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n"Inbound marketing and the ability to change your marketing."
\nMost influential lesson learned from a mentor\n"Never share equity with employees." \xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Blow up your business plan and go sell something \n
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- Website: valuebuildersystem.com \n
\xa0 You can also find us here: ----- OnwardNation.com -----