Episode 141: Your job is to fly the plane, with Virginia Roth.
Virginia "Ginny" Roth is president of PPO&S in Harrisburg, Pennsylvania based marketing and advertising firm serving clients in 14 states. Her 30-year career launched in the arena of media research and has evolved as she now owns the firm offering integrated marketing communications counsel to clients in insurance, finance, the environment, higher education and issues management. PPO&S was recently selected as the 2015 Small Business of the Year by the Harrisburg Chamber.
\nSecret \u2013 timesaving technique\nVirginia starts her day by making her plans for the day, week, month, quarter and figuring out her schedule -- have a set morning ritual to keep your day on track. ONWARD!
\nDaily habit that contributes to success\nMake yourself as available as you can -- Virginia keeps herself free by making lists and staying focused during vital priorities.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nVirginia's mentor and business partner was given a terminal diagnosis -- and Virginia tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n"You have to meet people where they are."
\nMost influential lesson learned from a mentor\n"Own up when you make a mistake." \xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\nWhat systems would you go back and put into place sooner?\nI wish I had know myself better -- know what motivates you, what deflates you, what re-energizes you, what flips your switch.
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nHold yourself -- and your team -- accountable.
\nHow to exceed expectations and add the most value?\nAn individual would have unrequited confidence and be a super communicator.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Do something that you love -- and stick yourself into a positive environment \n
- Make sure your schedule accommodates your sleep schedule \n
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- Email: vroth@pposinc.com \n
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