Episode 131: Content is the beacon that allows people to find you, with Bill Jelen.
Bill Jelen is the host of MrExcel.com and the author of 49 books about Microsoft Excel including \u201cExcel Gurus Gone Wild\u201d, \u201cPivot Table Data Crunching\u201d, and \u201cPower Pivot Alchemy\u201d. He has made over 80 guest appearances on TVs \u201cCall for Help with Leo Laporte\u201d and was voted guest of the year on the Computer America radio show. He writes the Excel column for Strategic Finance magazine and has produced over 1,900 episodes of his daily video podcast \u201cLearn Excel from MrExcel.\u201d Before founding MrExcel.com in 1998, Jelen spent twelve years "in the trenches", as a financial analyst for the accounting, finance, marketing, and operations departments of a publicly held company. Since then, his company automates Excel reports for hundreds of clients around the world. The website answers over 30,000 questions a year for free for readers all over the world.
\nSecret \u2013 timesaving technique\nBill gets his one or two most vital priorities before he ever opens his email -- email is a huge time-waster. ONWARD!
\nDaily habit that contributes to success\nWrite a book in pieces -- Bill writes a book in 120 pieces so that he can write a book in just four months.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nBill had to go broke printing extra copies of his fast-selling books -- and Bill tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n"You need a $20 item."
\nMost influential lesson learned from a mentor\n"You have to simplify." \xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\n\xa0
\nWhat systems would you go back and put into place sooner?\nI wish I had realized that I didn't need to convert everyone into a customer -- you just need 1 out of every 100 or 1000.
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nBuild content that answers someone's problem -- it's the beacon that allows them to find you.
\nHow to exceed expectations and add the most value?\nAn individual would be passionate -- they need to create a following for themselves.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Don't be afraid to conduct an informal survey -- your customers know what they want -- listen to them \n
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- Website: www.mrexcel.com/ \n
\xa0 You can also find us here: ----- OnwardNation.com -----