Episode 130: Define your end game, with Lori Jones.
With more than 25-years of experience in the marketing field, Lori Jones brings top retail, consumer product, business-to-business and non-profit organizations knowledge and experience in all aspects of integrated marketing. Her experience with Fortune 500 brands and entrepreneurial start-ups, enable her to contribute a keen understanding of the intricacies today's businesses. She has presented at numerous industry sales and marketing meetings and small business forums on topics such as "Selling on the Trade Show Floor, \u201cTips on Growing a Small Business in a Down Economy\u201d, "Brand Differentiation", and more.\xa0\xa0\xa0
\nSecret \u2013 timesaving technique\nLori gets up every morning at 4 AM -- schedule yourself alone time to think and strategize. ONWARD!
\nDaily habit that contributes to success\nHave a synchronized approach to everything you do -- Lori has specific daily team meetings that help each team member do their work.
\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\nLori had to fire her gorilla client -- and Lori tells the whole story here.
\nMost critical skill you think business owners need to master to be successful\n"Be a leader -- not a boss."
\nMost influential lesson learned from a mentor\n"I learn each and every day -- I never want you to stop learning." \xa0
\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\nWhat systems would you go back and put into place sooner?\nI wish I had not lost sight in the value I bring in selling our business -- no one has my passion for this.
\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\nIntegrate marketing solutions -- you can't put your eggs in one basket.
\nHow to exceed expectations and add the most value?\nAn individual would be innovative and gutsy -- they have to think outside of the box -- and the box is huge today.
\nWhat strategy would you recommend new business owners focus on to best ensure success?\n- \n
- Define what the end game is \n
- Make sure you are budgeting for marketing \n
- Surround yourself with loyalty \n
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- Twitter: @LoriJones \n
- Email: lori@avocetcommunications.com \n
\xa0 You can also find us here: ----- OnwardNation.com -----