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Published: Nov. 4, 2015, 9 a.m.

Tom Schwab is an accomplished Inbound Marketer, speaker, entrepreneur, and author. At the peak of the recession in 2009, Tom transformed his business from a regional player to a national leader using an Inbound Strategy. One of the earliest e-commerce users of HubSpot, he also realized he had a passion for empowering entrepreneurs, solopreneurs, and small business owners. He built an inbound marketing agency focused on working with high potential entrepreneurs and small business owners to take them beyond just an efficient transaction to become a profitable lifetime brand. He helps them easily understand and use digital tools to build a scalable automated sales and marketing machine.\xa0

\nSecret \u2013 timesaving technique\n

Tom figures out his one most important thing every day \u2013 take 5-10 minutes and figure this out every day. ONWARD!

\nDaily habit that contributes to success\n

Schedule time where it matters \u2013 Tom looks long term when planning his calendar.

\nCould have ruined your business \u2013 but now \u2013 an invaluable learning experience\n

Tom's website was hacked \u2013 and Tom tells the whole story here.

\nMost critical skill you think business owners need to master to be successful\n

\u201cTactics don't win wars \u2013 strategy wins wars \u2013 go back to the basics and get your strategy right.\u201d

\nMost influential lesson learned from a mentor\n

\u201cNobody cares about your product \u2013 focus on a need, not a product.\u201d \xa0

\nFinal Round \u2013 \u201cBreaking Down the Recipe for Success\u201d\xa0\nWhat systems would you go back and put into place sooner?\n

I would have put in systems to analyze feedback \u2013 customers vote with their dollars.

\nWhat one strategy or \u201crecipe\u201d would compound into big wins for business owners?\n

Use a system and track your Net Promoter Score \u2013 this number is the only number you really need to grow.

\nHow to exceed expectations and add the most value?\n

An individual would have a business mindset \u2013 they don't do just what you tell them.

\nWhat strategy would you recommend new business owners focus on to best ensure success?\n

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1. Define who your ideal customer is \u2013 you don't need to thrill everyone in the world \u2013 focus on them
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\nHow best to connect with Tom:\n

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• http://www.tmschwab.com/onward
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• http://www.tmschwab.com/
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• https://twitter.com/TMSchwab
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• https://www.linkedin.com/in/thomasmschwab
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\xa0 You can also find us here: ------ OnwardNation.com ------