Episode 1030: How to apply the Infinity Loop, with Stephen Woessner
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants \u2014 teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately \u2014 drive revenue in predictable and repeatable ways.
Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He\u2019s the host of Onward Nation \u2014 a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he\u2019s the bestselling author of four books, including his latest entitled, \u201cSell with Authority.\u201d
He believes we\u2019re entering the era of the AUTHORITY. Brands that occupy the coveted \u201cexpert\u201d status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can\u2019t be denied or easily replicated.
Stephen\u2019s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention \u2014 brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.
What you\u2019ll learn about in this episode:
- How to create a steady stream of well-prepared prospects into your sales pipeline
- How and why you should build out a series of \u201cTransitional Moments\u201d for your audience
- Why you should build out a topic list of your areas of expertise
- How to leverage your topic list into a guest appearance on podcasts, video series, etc.
- How to transform the cornerstone content that comes from the interviews into the \u201cSiphon Strategy\u201d
- How to use the Siphon Strategy and add more people into your email list
- Why you should add each new person to your list into what Stephen called the New Lead Sequence
- How to create your own New Lead Sequence
- How to leverage all of this new content into optimized blog posts for your website
- How all of this content builds out what Stephen calls, \u201cThe Infinity Loop\u201d and will drive revenue for you
Additional Resources:
- Free\xa0Executive Leadership Summary\xa0report from Predictive ROI:\xa0https://predictiveroi.com/research
- Predictive ROI Free Resource Library:\xa0https://predictiveroi.com/resources/
- Stephen Woessner\u2019s LinkedIn:\xa0www.linkedin.com/in/stephenwoessner/