Podcasts Business Onward Nation Episode 1017: Important business lessons, with Peter Taunton

Episode 1017: Important business lessons, with Peter Taunton

Published: Aug. 18, 2021, 8 a.m.

Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results and value driven gym concept that was differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises open or in development in 2,500 locations in 26 countries.

Taunton, as the Founder and CEO of Lift Brands, didn\u2019t stop there. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell\u2019s, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise the world\u2019s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting.

Peter Taunton went on to become the Ernst and Young Entrepreneur of the year and founder of one of the largest wellness brands in the world. Over the years Taunton has been featured in several prestigious industry and entrepreneurial magazines such as Forbes, Entrepreneur and Inc. 5000.

Taunton credits his success to the fundamental advice passed down from his father; \u201cDon\u2019t wait for business or success to fall in your lap\u2026you need to put yourself out there and go get it!\u201d and Peter did just that\u2026today he has expanded and diversified his business holdings around the globe.

What you\u2019ll learn about in this episode:

  • How Peter learned his first\xa0important business lessons\xa0at just eight years old, selling popcorn in front of his father\u2019s grocery store
  • Why one of Peter\u2019s most important business lessons to share is that sometimes it\u2019s necessary for things to get uncomfortable for you to achieve your success
  • How Peter helps his coaching clients recognize the changes and pivots they need to make to restart the growth of their businesses
  • Why getting your entire team aligned is vital, and what key lessons Peter\u2019s book \u201cImpossible Hill\u201d teaches about discipline, accountability and perspective
  • Why we usually see a curated, fictional version of people\u2019s success, and why those who are truly giving of their wisdom are the best teachers
  • How Peter built out a thriving, successful team full of coachable people at Snap Fitness, and why this team was crucial for the brand\u2019s success
  • Why recognizing team members who are \u201cpulling deep on the oars\u201d with love and respect is vital for building loyalty and strengthening relationships
  • How Peter tackled the tough challenge of turning around a failing business by focusing on the opportunity it presented rather than the difficulty
  • How 22-year old Peter led by example and created a shared purpose for the club\u2019s team of 50 employees, and how he turned things around in just 8 years
  • Why Peter wrote his book \u201cImpossible Hill\u201d, and why he considers himself a \u201chill-taker\u201d who can overcome unbelievable odds

Resources: