Podcasts Business Onward Nation Business Scaling Strategy, with Michael Zipursky

Business Scaling Strategy, with Michael Zipursky

Published: Oct. 20, 2021, 8 a.m.

Business Scaling Strategy:\xa0Learn effective methods to expand your company\u2019s operations by exploring our guide on\xa0business scaling strategy.

Business scaling strategy?\xa0 We\u2019re asking ourselves what new strategies\u2026what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients \u2014 and at the same time \u2014 remove obstacles that might be in the way of us growing and scaling Predictive.

Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses.

Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business.\xa0

What you\u2019ll learn in this episode is about\xa0business scaling strategy:\xa0
  • How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in\xa0business scaling strategy.
  • How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
  • Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael\u2019s ability to build credibility and trust
  • Michael shares the four stages of the\xa0business scaling strategy\xa0he takes clients through and he shares why each of these stages builds upon the one before
  • Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
  • Why putting your marketing engine in place and following Michael\u2019s three-part process can allow you to raise your prices due to the value you\u2019re offering
  • Why mastering the \u201cdeep and meaningful sales conversation\u201d can be a powerful way to establish credibility and increase perception of value
  • Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they\u2019re introverted
  • Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
  • Why doing the hard work of building your confidence in your pricing is crucial for business growth
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