Utilising User-Generated Content to Engage Customers with Anna Stockley, Head of Digital, Mecca
b'Recorded at Online Retailer 2016 in Sydney, we chat with Anna Stockley, Head of Digital for Mecca Brands, about utilising user-generated content to attract and engage customers.\\n\\n\\u2022 Leverage rating and reviews to foster trust, authenticity \\n\\u2022 Create customers advocates and brand ambassador to spread positive word of mouth\\n\\u2022 Learn about what works and what doesn\\u2019t to optimise your UGC \\nAnna Stockley, Head of Digital, MECCA Brands'