Local vs Global - Tailoring your website for specific regions with Paula Mitchell, General Pants
b'Recorded at Online Retailer 2017 in Sydney, here we chat with Paula Mitchell, eCommerce Manager of General Pants about:\\n- Understanding your local market and tailoring the experience\\n- Centralise core content with local variances\\n- Changing your marketing in each region to maximise results and engage the local audience\\n\\nWhen it comes to e-commerce, Paula Mitchell is leading the charge within the retail industry. With over 10 years experience across some of Australia\\u2019s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the delivery of multi-channel projects, developing teams, and most importantly driving e-commerce growth for brands like Rebel, Dan Murphy\\u2019s, Bendon, and currently General Pants Group. As the e-commerce GM, Paula has delivered a responsive website design, a complete platform overhaul, all whilst managing the global e-commerce strategy, website optimisation, operations and fulfilment, digital marketing, CRM and customer service functions.'