Enhancing the instore experience to drive online sales with Anna Kismet, Head of Digital, T2 Tea
b'Recorded at Online Retailer 2016 in Sydney, we chat with Anna Kismet, Head of Digital, T2 Tea about enhancing the instore experience to drive online sales. \\n\\n\\u2022 Combine e-commerce with in-store shopping to create a connected retail experience\\n\\u2022 Connect with customers digitally when they are in-store\\n\\u2022 Drive high-efficiency buying that transforms the shopping experience'