Embracing the Rise of Influencer Marketing and Social Discovery with Jules Lund, Tribe
b'Recorded at Online Retailer 2016 in Sydney, here we chat with Jules Lund, Founder, TRIBE about embracing the rise of influencer marketing and social discovery. \\n\\n\\u2022 Citizen marketing - Connect with your customers directly and influence their purchasing behaviour\\n\\u2022 Facilitate influencers\\u2019 advocacy for your brand and customers\\u2019 need for social discovery\\n\\u2022 Understanding the ROI of social media and influencer marketing'