Creating the Store of the Future with Scott Emmons, Neiman Marcus
b'Recorded at Online Retailer 2016 in Sydney, here we chat with Scott Emmons, Head of Innovation Lab, Neiman Marcus about creating the store of the future through integrating technology to enhance in-store experience.\\n\\n\\u2022 Understand when, how, and what customers want \\u2013 stay on top of the game \\n\\u2022 Infuse ideas and innovation into your business with customer-focused technologies \\u2013 beacons, memory mirror and others\\n\\u2022 Use imagination as your only boundary to follow \\u2013 allow to fail and learn from it'