A holistic approach to embracing the future of retail with Krissie Millan, Rebecca Minkoff
b'Recorded at Online Retailer 2017 in Sydney, here we chat with Krissie Milan Rebecca Minkoff, about developing a holistic approach to embracing the future of retail:\\n- Leverage the store of the future and connect offline to your online business\\n- Infuse ideas and innovation into your business with customer focused technologies\\n- Increase the overall customer experience with social and community integration to enable stronger affinity with your brand\\n\\nKrissie is a recognised leader in the retail/luxury and digital space, where she drives growth by focusing on strategy, marketing, innovation and technology, and customer strategies across digital channels. She is currently Vice-President, E-commerce and Digital Innovation at Rebecca Minkoff, where she is scaling their direct-to-consumer e-commerce business while leveraging omnichannel technology and data to bridge online and offline view of the customer and develop targeted customer experiences. Before joining Rebecca Minkoff, Krissie worked at Reed Krakoff, where she built their e-commerce business, and at Tiffany & Co., where she drove digital marketing. In addition to her retail experience, Krissie spent ten years at McKinsey & Company, advising global Fortune 500 companies on digital, growth, and customer strategies. Krissie also has an MBA from Harvard Business School.'