062: Creating a Strong Business Plan for Your Coaching Practice
How to write a coach's business plan that helps your practice thrive
A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively.
In this episode, we talk about:
- How to clearly define your vision and identify what you don't want in your business.
- Business and Personal Values and how these are reflected in your business
- Defining your core offering: coaching packages.
- Use the calculator to determine your ideal hourly rate.
- Competitor research
- Prioritizing
- Key marketing data: leads, sources, closing rates.
- Simplifying your schedule and considering your lifestyle
Episode links:
Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator
Niching Article to help you find a profitable niche
How to Start a Coaching Business with the Resources You Have
Podcast Website: https://www.stephaniefiteni.com/online-coaching/
Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/
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About the Show
In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.
On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.
Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.
She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She...