053: How to Build a Coaching Brand
Branding is key for any business even solopreneurs. A Brand is what makes you memorable, what makes you different. This is what sets you apart from others, and it is important in order to stand out and be chosen by prospective customers.
The most successful coaches have great brands - personal brands. As a coach you are chosen not just for your qualifications and track record but also for being you.
Prospective clients will get to know you to understand if they are an energetic match - coaching and coachees spend a lot of time in intimate conversation so it is important for your prospects to see you s someone they can potentially connect to. And that’s a matter of chemistry.
This is why your Brand needs to have all the elements that make up your chemistry - who you are. So that your prospects can take an informed decision. A brand should repel those you don’t want to work with and attract those you love to work with.
In this episode we talked about :
- Building your personal Brand
The 4 steps to building a strong personal brand for your coaching business.
- Your Personality and why it matters for Personal Branding
Your personality is the core of your brand when you’re building a coaching practice.
- Define your Core Values to define your Brand
What values do you live by? What values do you manage your business by?
- Find your Band Story
Look for the stories in your brand. Your own and those of your clients.
- Define your Messaging
Be clear about who you’re for and who you’re not for.
- Briefing your designer and photographer
Getting clear about your Brand will help you give clear instructions to your logo designer and photographer.
For more information go to www.stephaniefiteni.com