015: Why and how content is the key to a coach’s success – Interview with Jeanet Bathoorn

Published: Jan. 27, 2021, 8 a.m.

This week’s guest, Jeanet Bathoorn, is a bestselling author of 6 books, international speaker and trainer and a no-nonsense business coach. She is a certified NLP Master Coach and a Certified Sacred Money Archetype Coach.

She started the Freedom Entrepreneur Movement a couple of years ago after having dealt with a total lack of freedom in her business and private. In 2020 she started her own podcast show in which she recorded 100 episodes in 100 days.

She is a multiple six-figure entrepreneur since 2005 and has coached thousands of entrepreneurs finding their own unique path to freedom. She also runs several mastermind groups.

We talked about…

>> Changing plans from freedom entrepreneur running cruises to focus on the dutch market again

>> Launching a podcast with 100 episodes in 100 days

>> The importance of having fun with your content

>> Writing your first book shifting to author

>> Keeping things simple to avoid confusing your clients

Episode Links and Mentions:

English Website: http://jeanetbathoorn.com/

Assessment: https://jeanetbathoorn.com/money-archetype-assessment/

Ebook: https://jeanetbathoorn.com/ebook-7-steps-to-become-a-freedom-entrepreneur/

LinkedIn Link: Jeanet: https://www.linkedin.com/in/jeanetbathoorn/

LinkedIn Link: Stephanie: https://www.linkedin.com/in/stephaniefiteni/

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Prefer to Read? Here’s the Transcript:

Stephanie:

Hello, Jeanet, how are you? Hi, Stephanie. I'm fine. Thanks for having me. Thank you very much for joining us today. I'm really happy to have you on, would you like to start by introducing yourself and letting us know what you do? And we do it for? Okay. So my name is Janet - I work for the Dutch market, so all my content, everything is in Dutch. I call myself the freedom entrepreneur and I guide/mentor self-employed entrepreneurs to break through their own limiting beliefs, like the beliefs that they created in themselves. And I do that by running mastermind groups. And by putting out a lot of content, I know we're going to talk about content, but I put out a lot of content. Yeah, excellent. Yes, we're in the right place to talk about content. So, what does that content look like?

Jeanet:

So I am, I'm in the habit of writing books. I love to write books. And in fact, this year I will publish two books. My first book is about running a mastermind group. So what do you need to run a mastermind group? And what does it take to run a group? And the next book I wrote that my publisher asked me to write it. That will be published in November. And it's about online business models because of the whole COVID-19 situation.

Stephanie:

Oh, wow. Yes, definitely the right topic and especially the right topic for you. . Excellent. So that would be book number 10 in all, because you've already written eight books, right?

Jeanet:

Yeah. That's that if it's like books that I wrote his book number eight, but I wrote also like chapters for other books, so that, that would bring it to like books and co-writing books.

Stephanie:

Wow. was it all in dutch? For the Dutch...