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In this episode, we talk about strategies, tools and platforms that promise new and known opportunities in 2021. We talk about what worked really well in 2020, what still works now and what new platforms and changes are coming up in 2021.

We talked about...

>> Google's Newest Significant Algorithm Changes scheduled for May 2021

>> Social Shopping

>> The new popular kid on the block: Clubhouse

Episode Links and Mentions:

>> www.stephaniefiteni.com/podcast

>> fiverr.com

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Prefer to Read? Here’s the Transcript:

Google releases about 3000 updates a year to its algorithm, but every now and then it has an algorithm that actually carries a name like probably the most popular was Panda and then hummingbird. And there is going to be another big update in 2021. We don't know what it's going to be called yet, but it is going to be released in May 2021.

And we already know why it is going to be important and how things are going to change. So coming back to the one thing I always talk about, and you know, the reason why Google exists is to serve the best results to people who punch in keywords and sentences and questions into Google.

So you don't really need to fear because you are in Google are on the same side. However, Google, since probably the major algorithm released in 2010 has been working on trying to, push people who create websites and businesses to create a faster experience. So they want to speed up the internet and the algorithm release in May, 2021 is going to focus specifically on this. They've called it the user experience release. So they want to really focus on improving the way users are using your website.

So Google is going to now start looking at a number of elements on your site that it believes improve the experience of people or maybe more precisely yeah. Are elements that Google thinks are showing signs of a better positive experience.

Google has created what it's calling the core web vitals, which are, you know, three elements of measurements that it's going to use to decide whether your site has a nice user experience are not the first element Google will measure is how quickly the measurements above the fold actually load above the fold means that's part of the website that you can see in your screen right away without scrolling. So Google will be measuring how quickly it loads and also how quickly people can actually click on it because sometimes sites can load, but you know, you can't quite click on them right away.

It's like they need to do a little bit of extra loading and then you can finally interact with them. The third element is how long it takes for the picture to become visually stable. So for the whole layout to become visually stable, you know, sometimes you see a website that takes a little bit of time to load and sort of you see things falling around and, you know, the layout changes. So Google is going to take into consideration how quickly it takes to stabilise and settle down all these elements. According to Google, make for a good user experience. It has picked these three things to measure how the user is going to interact with your website in a positive way. But of course, it's going to give a lot more importance to mobile this time around than it does to the desktop. There are still many sites on the internet that don't quite perform as well on mobile.

In spite of having a very pretty mobile site, some websites are not great. I say most still have some very small elements to click on when it comes to the mobile experience. And there are certain things that Google thinks need to be actually even faster than