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b"In personal branding it\\u2019s really about the people; It\\u2019s the person at the center, it\\u2019s the people that influence their lives, it\\u2019s the people that they touch.\\nBeing a creative entrepreneur can be a challenge, especially when it comes to branding and marketing yourself as a business. It\\u2019s important to be able to identify the things that you value, and to weave those into your mission.\\n\\nToday I\\u2019m talking to OG ShopTalk Radio guest Matthew Loyd, an expert brand strategist. As a creative entrepreneur, I appreciate Matthew\\u2019s take on the power of personal branding. He has some great advice as to how you can create that brand by identifying the pillars and the stories that are important to you, refine your sound bite, and pay attention to what makes you happy while also making you unique.\\nThe more you have to say in the world, the more you\\u2019re producing, that story can be consistent across all your channels.\\n\\nSome things we learn in this podcast:\\n\\n \\tWhy he started his own branding company [1:45]\\n \\tThe power of personal branding [3:10]\\n \\tThe difference between personal branding and marketing [3:35]\\n \\tHow he defines personal brand [4:55]\\n \\tHow you can create your brand pillars [6:25]\\n \\tWhat is a cocktail party statement [7:45]\\n \\tWhat is the Toxic Skill [8:35]\\n \\tWhat makes a good soundbite [10:05]\\n \\tHow you can use the internet and social media to tell your story [15:25]\\n \\tThe power of discipline [16:55]\\n \\tWhy you have to pay attention to what makes you happy and unique [19:35]\\n\\nLinks mentioned:\\n\\n \\tListen to Matthew's original ShopTalk Radio interview\\n \\tCheck out Misfit\\n \\tMusic Credit: Lucid by Cloudsz\\n\\nConnect\\xa0with Matthew\\xa0Instagram"