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b"\\u201cPeople are following people more than companies more than ever before.\\u201d
\\n- AJ Vaden
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\\nHey guys, welcome back to ONKEN RADIO (previously NION Radio), the podcast where we explore the body, mind, and soul of the creative entrepreneur. It\\u2019s my goal to help you take your creativity, business, and life to the next level. I\\u2019m so glad you\\u2019re joining me on this journey!
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\\nToday, I\\u2019ve got an extra special guest for you to discuss critical elements that help us build our identity alchemy by focusing on building a solid personal brand. To do that these days, it\\u2019s essential to establish trust with your audience.\\xa0
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\\nI met both AJ Vaden and her husband Rory through our mutual friend, Lewis Howes, who many of you might know from this podcast. Here\\u2019s a taste of some of her wisdom:
\\n\\u201c60% of Americans said the number one most important thing that dictates who I purchase from is testimonials. What do other people have to say [about] working with you? That is the cheapest, fastest thing you could do to grow your business. Testimonials are by far the most important thing.\\u201d
\\n- AJ Vaden
\\nI wanted to have AJ on the show to speak more about the strategies for building a personal brand. If you are interested in doing a personal brand photoshoot with me as I did with Rory and AJ, you can visit here to get more information and submit a form to see if we're a good fit.\\xa0
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\\nBut right now, let\\u2019s jump straight in!
\\nWho Is AJ Vaden?
\\nAJ Vaden started a company called a Brand Builders Group with her husband, Rory Vaden, and is an international speaker, million-dollar producer, and co-host of The Influential Personal Brand podcast. As a personal brand strategist, she challenges and inspires people to reinvent themselves as part of building and monetizing their personal brand. AJ has personally worked with thousands of individuals to help them focus their expertise, expand their reach, build their reputation, and brand the one thing no one else has \\u2014 their name.
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\\nOver the last ten years, she has been a part of the founding, launching, and building of a very successful 8-figure coaching business, a multi-million-dollar consulting business, and a 7-figure speaking business. Along with her company, Brand Builders Group, AJ was featured in a 3-page spread in Success Magazine on the impacts of personal branding and recently being named one of the Top 5 Personal Branding Speakers of 2019.\\xa0
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\\nHer client roster includes working with top-level executives from organizations such as Bridgestone, Verizon Cellular Sales, Home Franchise Concepts, and DirecTV as well as working with well-known speakers, best-selling authors, entrepreneurs, and online influencers such as mega podcast host Lewis Howes and original \\u201cshark,\\u201d creator of the infomercial and serial entrepreneur, Kevin Harrington.
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\\nAJ has taken 25 years of setbacks, successes, and tragedies and distilled them into simple yet powerful lessons that will help anyone become better than ever.
\\nWhat People Care About
\\nBrand Builders Group recently conducted a study in the United States using a third party, The Center for Generational Kinetics, which is free to download here. From their six months of gathering research, AJ shares the number one thing people highlighted as important when evaluating a personal image and brand.
\\n\\u201cThe number one thing is: It's all about the authenticity of the human connection. One of the biggest things that we've learned and what we buy into is that people don't care much about what you sell and what you do \\u2014 they care more about who you are. We've been doing these own studies with our own set of audiences, and we will post something about our study, a podcast, or some piece of original content, and it gets a third of the engagement of posting a video playing tee-ball with my two boys.\\u201d
\\n- AJ Vaden
\\nI wasn\\u2019t expecting to hear that."