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b'We\\u2019re full-throttle into the holiday shopping season having blown past Black Friday and Cyber Monday \\u2013 which by the way broke the single day online US shopping record with $10.84B spent, according to Adobe Analytics.\\n\\nBut now that we\\u2019re closing in on the big day, and every minute counts towards making sure what you order makes it to where it needs to go in time for the big day, shoppers are turning to Old Faithful, aka Amazon.com, to make sure the magic happens. But a recent report on CNBC had me wondering if Amazon is ready. The title of the segment was \\u201cAmazon pushes holiday shoppers to pick up packages at stores amid potential delivery crunch.\\u201d\\n\\nBut doesn\\u2019t that go against the main reason we all turn to Amazon in the first place? The convenience of having our stuff sent to our homes is what got us hooked, and the belief that we\\u2019ll get that stuff when we need, is what kept us hooked. But if that\\u2019s not the case, if we have to go and pick it up to make sure we get it, does that make Amazon less attractive to turn to? Me and my Watching Amazon co-host John \\u201cColderIce\\u201d Lawson had to toss it around a bit.'