Tyler Lessard of Vidyard: 73% of B2B Videos Less Than 2 Minutes; Only 13% Viewed on Mobile Devices
b'Vidyard, a leading video platform for business, recently released their annual Video in Business Benchmark Report and it is full of great information on how businesses are leveraging video to engage customers and prospects. The study found on average, 52% of viewers watch a video all the way through, regardless of the video\\u2019s length. But over two-thirds (68%) of viewers watch a video to the end if it\\u2019s less than 60 seconds, while only 25% will finish a video if it\\u2019s more than 20 minutes.\\n\\nThese are just a few of the many data points coming from the survey, and I recently spoke with Vidyard\\u2019s VP of Marketing Tyler Lessard who shared his perspective on some of the key findings from the report'