Tushar Makhija of Helpshift: Using Proactive Support to Provide Great Mobile Customer Service
b'As we discovered last month, marketers are building mobile marketing platforms out of smartphones to tap into how much time we spend looking at them. That is why mobile devices also make a great mobile customer service platform, providing opportunities to answer questions right where customers are looking \\u2014 without making them jump around.\\n\\nTushar Makhija, Vice President of Business Development for customer support/engagement platform provider Helpshift shares with us how offering customer support assistance right from within your mobile app can craft the kind of experiences that create loyal customers.'