Steve Griffiths of DialogTech: Not Tracking Calls Could Cost 50% of Mobile Marketing Conversions
b'Sometimes it feels that the last thing people use their smartphones for is calling others. In fact last week we found out that Millennials would rather get a root canal than call customer support when they need help with something. But, when it comes to mobile marketing, making it easy for prospects to call you when they want information that could be critically important to converting them into customers.\\n\\nSteve Griffiths, SVP of marketing, strategy and analytics for marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today.'